Alice Wong (b.1989)

I was born in Amsterdam, raised in Hong Kong, and now divide my time between Hong Kong and the Netherlands. I studied Information Design at Design Academy Eindhoven, graduating in 2015. My graduation project, centered around a personal story about my father, compelled me to explore how information shapes our perception of reality. It continues to prompt me to question the "what," "how," and "why" behind everything we consume.

I consider myself a "Story Designer" because I’m fascinated by how different sets of information can be combined and arranged in various ways to form entirely different stories. The order in which data is presented can completely change its meaning, offering endless possibilities for narrative construction. I’m particularly interested in the design of story structures—how we research, compare, and present data in ways that allow the story to stand on its own and speak for itself.

In times of uncertainty, I believe it’s important not to simply accept things as they are, but to question them. As a story designer, my goal isn’t to provide easy answers, but to encourage people to think critically and challenge their assumptions. I view uncertainty and complexity as tools for exploration, rather than offering clear conclusions. By creating uncertainty, I’m not leaving things unresolved for the sake of it; rather, I aim to provoke deeper reflection and create space for dialogue and the next steps to emerge.

'AI ON THE MENU' (2023)

A 3-minute AI-generated film explores the unsettling tension between synthetic sustenance and the human craving for genuine experiences. In a world where everything is controlled, can true satisfaction ever be reached?

Concept & Research: Jeroen Junte
Story Design & Film Editor: Alice Wong
Co-editor: Crys Cool & Rouida Sherif
Data Analysts: Crys Cool & Rouida Sherif
AI Specialist: Rouida Sherif
Sound Designer: Yuval Reuven
Executive Producer: The Next Nature Network

'HOW WOULD THE WORLD LOOK LIKE IF IT WERE SOLAR POWERED?' (2022)

Together with Crys Cool, we failed to find answers from existing movies, therefore we interviewed not only experts but students across disciplines to answer this question. A montage that is carefully distilled from a total amount of 1400 minutes of audio interview recordings, and paired with mainstream sunny found-footage.

Image credit: Het Nieuwe Instituut

'OPEN ARCHIVE 3.0' (2022)

Together with Simo Tse, we aim to play with the discrepancy of our visual and audio literacy by translating archival research to creating an artistic presentation.

Image credit: Shinji Otani & Rob Verkerk

'COHESION' (2021)

A land-art that is beyond a singular perspective and fully embedded in NDSM-Werf.

Image credit: Rendering - Huey Hoong Chen / Photography - Benjamin Kotek

'RGB TOGETHER' (2021)

An interactive game for digital natives aged 4 to 14, where they can explore the unique challenge of mixing digital colors using RGB on an LED screen—an experience that's entirely different from mixing paint.

Concept Designer: Alice Wong & Simo Tse
Digital Designer: Jonas Ersland
Sound Designer: Yuval Reuven

'THE THIN ORANGE LINE' (2021)

An art exhibition disguised as a little candy store to challenge the Dutch government policy during the pandemic in 2021.

Designer: Alice Wong & Crys Cool
Production: JB
Commissioner: WE ARE PUBLIC
Image credit: Crys Cool

'TRANSITION' (2020)

5 short videos introducing 5 Brussels-based design practices: Studio Plastique / Amandine David / Open Structures / Resourtecs / Rotor

Film editer: Alice Wong
Script writer: Maarten Buser
Photographer: Severin Malaud

'A CHARGED DREAM' (2020)

A 4-part video installation showing the other ways lithium batteries are charged: not only with electricity but also with ideologies.

Film Editor: Alice Wong
Researcher & Data Analyst: Crys Cool
Photographer: Johannes Schwartz

'US & THEM' (2019)

An installation with video projection on gauzes about the transformation of Asian stereotypes.

Film Editor: Alice Wong
Researcher: Alice Wong & Aryan Javaherian
Data Analyst: Aryan Javaherian
Production Consultant: Dong-Wook Jang
Photographer: Francois Quillacq

'MARRIAGE MATTERS' (2019)

A series of video collages exploring the depiction of Chinese 'Leftover Women'.

Film Editor: Alice Wong
Data Analyst: Aryan Javaherian
Installation Production: Chan Chao Chun
Photographer: Kamil Parzychowski

'DOUBLE 11' (2018)

A 7-screen synchronized video montage unfolds how Alibaba commercializes the Chinese Single's Day.

Film Editor: Alice Wong
Researcher: Alice Wong & Aryan Javaherian
Data Analyst: Aryan Javaherian
Digital Programmer: Cream on Chrome
Photographer: Nicole Marnati

'WEAVING STORIES' (2016-2018) x thonik x Alexandre Humbert

A documentary introduces the lives of Qiao Yun & Xiao Fang, the two experienced traditional Chinese brocade weavers.

Design: thonik
Story Designer: Alice Wong
Filmmaker: Alexandre Humbert
Videographer: Roni Shao

'RECONSTRUCTING REALITY' (2015)

An 11-minute montage that uncovers Alice's personal story and reveals how storytelling shapes our minds and our perceptions of reality.

Story Designer & Film Editor: Alice Wong
Artistic Director on photography: Heller Brun
Photographer: Lisa Klappe

Special Thanks to
Head of MA Information Design: Joost Grootens
Thesis Tutor: Gert Staal
Design Tutors: Arthur Roeloffzen, Frans Bevers, Simon Davies
Specialist Tutor: Jennifer Pettersson

'HAPPINESS' (2010)

A 368-page book that recorded 80 people's take on the notion of happiness in 2010.

Designer & Researcher: Alice Wong
Transcriber: Lotty Lo
Photographer: Rosario Koon

Special Thanks to:
Head of Design Faculty: Gary Lam
Design Lecturers: Ming Wai Chan, Bob Segismundo & Keith Tse
Support Team: Manni Li, Frankie Yau & Esmond Lam