Double 11 - 6'45" a 7-screen video installation, looping itself without beginning or end
Director: Alice WongCo-editor: Aryan JavaherianSound Designer: Yuval Reuven
Singles' Day is a Chinese Holiday that has been successfully co-opted by Alibaba. Initially created to celebrate not being in a relationship, today the holiday is the largest shopping day on Earth. This short film, displayed in multiple screens, composed of found footage and images gathered from the internet, unpacks the cultural impact of the Alibaba Group in Chinese society, exploring how traditional Chinese socio-political values and Western-style consumerism coexist, how values are active parts of social narratives and how they are often commodified in contemporary online practices.